Use custom GPTs to automate SEO workflows

The quick answer

You can automate repetitive SEO tasks by building your own custom GPT. Here is the five-step process:

1. Define the Task: Identify a high-value, repeatable SEO process you want to automate, like generating keyword clusters or creating schema markup.
2. Gather Knowledge: Collect your standard operating procedures (SOPs), templates, and best-practice examples to use as the GPT's knowledge base.
3. Configure the GPT: Use OpenAI's GPT Builder to give your assistant a name, instructions on its role, and upload your knowledge files.
4. Test and Refine: Run sample inputs through your custom GPT. Check the quality of the output and refine the instructions until it performs consistently.
5. Deploy to Your Team: Share the custom GPT with your team to standardize workflows, save time, and ensure consistent output across all your SEO projects.

Why automate SEO workflows with custom GPTs?

Repeatable tasks drain your team's time. Custom GPTs turn these manual processes into structured, automated workflows. This frees up your SEO specialists to focus on high-level strategy instead of routine tasks.

As highlighted in an article from Search Engine Land, custom GPTs can streamline workflows across planning, analysis, reporting, and technical SEO. You create a specialized assistant trained on your specific methods and standards.

This guide provides 7 practical ideas for custom GPTs you can build today to make your SEO process faster and more effective.

Category 1: SEO Planning and Strategy

Planning is the foundation of any successful SEO campaign. These custom GPTs help you build strategic content plans from raw data.

1. The Keyword Cluster Generator

Stop manually grouping keywords. This GPT takes a list of keywords from a tool like Ahrefs or Semrush and organizes them into tight, topically-relevant clusters.

How to build it:

• Instructions: "You are an expert SEO content strategist. Your role is to group a provided list of keywords into distinct semantic clusters. Each cluster should represent a single topic or search intent. Name each cluster with a clear 'parent' topic."
• Knowledge: Upload a document explaining your specific methodology for keyword clustering. For example, specify whether you cluster by search intent (informational, commercial) or by parent topic.
• Action: Paste a CSV export of up to 500 keywords. The GPT will return a structured list of clusters, ready for content mapping.

2. The SEO Content Calendar Planner

Turn your keyword clusters into a ready-to-use content calendar. This GPT takes a keyword cluster and generates a full month of content ideas, including titles, formats, and target personas.

How to build it:

• Instructions: "You are an SEO content manager. Given a keyword cluster, generate a 4-week content calendar. For each week, provide a blog post title, a target search intent, a content format (e.g., listicle, how-to guide, case study), and a primary keyword."
• Knowledge: Upload examples of your past successful content calendars and a document defining your brand's voice and target audience personas.
• Action: Provide the GPT with one keyword cluster. It will output a formatted table representing your 4-week plan.

Category 2: SEO Analysis

Analysis often involves processing large amounts of data to find actionable insights. These GPTs act as your personal data analyst.

3. The SERP Competitor Analyzer

Manually analyzing the top 10 search results for a keyword is slow. This GPT automates the process by analyzing competitor content and identifying common patterns.

How to build it:

• Instructions: "You are an SEO analyst. I will provide you with the text content from the top 5 ranking pages for a specific keyword. Your task is to analyze this content and identify common themes, frequently used subheadings, entities mentioned, and the overall content structure (e.g., listicles, guides). Summarize your findings in a bulleted list."
• Knowledge: No knowledge file is needed for this simple version. For advanced use, upload your SOP for competitive analysis.
• Action: Copy and paste the text from the top-ranking articles into the chat. The GPT will give you a concise summary to guide your content brief.

4. The On-Page SEO Auditor

Quickly check if a piece of content is optimized for its target keyword. This GPT compares a page's content against on-page SEO best practices.

How to build it:

• Instructions: "You are an on-page SEO expert. I will provide you with a target keyword and the full text of an article. Analyze the text and report on the following: primary keyword usage in the first 100 words, H1/H2 tag optimization, and semantic keyword inclusion. Present the output as a simple checklist with 'Pass' or 'Fail'."
• Knowledge: Upload a document outlining your specific on-page SEO checklist. This ensures the output aligns with your agency's standards for client websites.
• Action: Paste the target keyword and the article content. The GPT will provide an instant, actionable audit.

Category 3: SEO Reporting

Reporting can be tedious. Turn raw data and metrics into clear, client-friendly summaries with a custom reporting GPT.

5. The SEO Performance Summarizer

Transform a Google Search Console performance export into plain-language insights. This GPT identifies trends, opportunities, and metric changes without manual chart-reading.

How to build it:

• Instructions: "You are an SEO reporting specialist. I will upload a CSV file from Google Search Console showing clicks, impressions, CTR, and position by query. Your job is to write a 3-paragraph summary highlighting the top 3 performing queries, the top 3 queries with the biggest impression growth, and one 'striking distance' keyword opportunity (position 11-20 with high impressions)."
• Knowledge: Upload examples of your ideal monthly performance summaries. This teaches the GPT your preferred tone and reporting structure.
• Action: Export your GSC data as a CSV and upload it. The GPT delivers a narrative summary for your report.

6. The Client-Facing Report Builder

This GPT helps translate technical SEO wins into business value for stakeholders. It focuses on outcomes, not just metrics.

How to build it:

• Instructions: "You create reports for business clients who are not SEO experts. I will give you a list of completed SEO tasks and their associated metrics. Your task is to rewrite these into a 3-point summary. Each point should follow the structure: 'What We Did:', 'The Result:', and 'Why It Matters:'."
• Knowledge: Upload your agency's portfolio or case study examples to show how you frame results.
• Action: Provide a list like "1. Optimized 15 product page titles. 2. Increased organic clicks by 12%. 3. Fixed 88 broken internal links." The GPT will translate this into a value-driven narrative.

Category 4: Technical SEO

Technical SEO tasks are often rule-based and repetitive, making them perfect candidates for automation.

7. The Schema Markup Generator

Create valid JSON-LD schema markup without errors. This GPT generates the code based on simple inputs, saving you from manually writing and debugging structured data.

How to build it:

• Instructions: "You are a technical SEO expert specializing in schema.org. You will generate valid JSON-LD schema markup. Ask me what type of schema I need (e.g., FAQ, Article, Product). Then, ask me for the necessary information step-by-step and generate the code."
• Knowledge: Upload a document with your preferred formatting for JSON-LD, including indentation and order of properties.
• Action: Start the conversation by telling the GPT you need to create schema. It will guide you through the process and provide clean, ready-to-use code.

Put your custom SEO GPTs to work

Start with one simple task. Identify the most time-consuming, repetitive process in your SEO workflow and build your first custom GPT to solve it.

By turning your team's knowledge into an automated assistant, you create a scalable system for delivering consistent, high-quality SEO results. You save time, reduce errors, and let your team focus on strategic growth.