How to use Pinterest AI boards for your brand

The quick answer

Pinterest's new AI tools turn the platform into a personal stylist. Here is how you can use the features:

1. Use "Styled for you" to see AI-generated outfit collages made from Pins you have saved.
2. Discover new trends and shoppable products with AI-curated "Boards made for you".
3. Optimize your brand's Pins with high-quality images and clear descriptions to appear in these AI features.
4. Treat Pinterest as an AI shopping companion, not just a static-image board, to increase discovery.

What are Pinterest's new AI boards

Pinterest has launched two new AI-powered features: "Styled for you" and "Boards made for you." These tools change Pinterest from a simple inspiration board into an interactive shopping assistant.

The goal is to help you create outfits, discover products, and shop directly from personalized recommendations. This update makes your saved Pins more active and useful.

Styled for you: Your AI outfit creator

The "Styled for you" feature analyzes all the fashion items you have saved. It then acts as a personal stylist, automatically creating complete outfit collages.

Imagine you have saved a pair of jeans, a dozen sweaters, and several pairs of shoes. The AI will mix and match these items to show you new ways to wear what you love. You can tap any item in the collage to shop for it or see similar pieces.

Boards made for you: AI-powered trend guides

"Boards made for you" are automatically generated boards that appear in your home feed. They combine trending styles, editorial picks, and AI suggestions tailored to your taste.

These boards offer weekly outfit ideas and surface new products you might like. It is like having a magazine editor and a personal shopper creating content just for you, making trend discovery simple and direct.

How to use "Styled for you" as a shopper

Using this new feature is straightforward. The AI does most of the work by analyzing your existing Pins to find style patterns and compatible items.

Engaging with these AI-generated collages helps the system learn your tastes better. The more fashion and accessory Pins you save, the more accurate and creative your outfit suggestions will become.

Step 1: Save fashion Pins with clear product images

The AI needs clear data to work with. Start by saving high-quality Pins of individual clothing items, shoes, and accessories. Look for Pins where the product is the main focus.

The more items you save, the larger the wardrobe your personal AI stylist has to work with. This variety results in more diverse and interesting outfit combinations.

Step 2: Look for collages in your feed

Pinterest will automatically generate "Styled for you" collages and place them in your feed. These will appear as a single, combined image showing a complete outfit.

Tap on these collages to explore them. You can select any individual item within the collage to see the original Pin, find similar products, or shop directly. This interactivity is key to making your board a powerful tool designed to convert inspiration into action.

Step 3: Refine your taste by saving and interacting

Your actions teach the AI. When you save an outfit from a collage or click on a product, you are giving Pinterest feedback. This helps the AI refine future suggestions to better match your personal style.

Consistently saving Pins that reflect your taste will make the "Styled for you" feature an incredibly accurate and valuable styling tool.

A 3-step plan for brands to adapt to Pinterest AI

Pinterest's AI shift creates a new opportunity for brands to get their products discovered. To take advantage of these features, you must optimize your content for the platform's AI.

Focus on creating Pins that the AI can easily understand and use in its generated collages and boards. Here is a plan to get your products featured.

Step 1: Optimize your product Pins for AI

The AI needs clean, well-structured data. Your product Pins must be clear and descriptive. Follow this checklist for every product you upload.

• High-Resolution Images: Use clear photos of a single product on a neutral background. This makes it easy for the AI to isolate the item.
• Accurate Product Tagging: Tag your products with the correct shopping links, prices, and availability. This is essential for shoppable Pins.
• Descriptive Text: Write detailed Pin descriptions and alt text. Use keywords that describe the item's style, material, color, and fit, like "blue linen button-down shirt." Learn more from Pinterest's official guide to creating Pins.

Optimizing your Pins this way makes them ideal candidates for the AI to pull into "Styled for you" collages.

Step 2: Create a diverse content mix

Your content strategy should provide the AI with different types of assets to use. Do not just post one type of image. A varied approach increases your chances of being featured.

Create these three types of content:

1. Product Pins: Clean, isolated shots of each product.
2. Lifestyle Pins: Photos of your products being worn or used in a real-world context. This helps the AI understand how items fit into a complete look.
3. Outfit Pins: Manually create your own complete outfit ideas. This shows the AI how your products can be styled together, providing a template it can learn from.

This content mix supports both AI discovery and user inspiration. Our fully managed social media plans are built to create exactly this type of diverse, high-performing content library.

Step 3: Monitor your analytics

Use Pinterest Analytics to see which of your Pins are performing best. Look for an increase in saves and outbound clicks, which may indicate your products are being featured in AI-generated boards.

Pay close attention to which products get pulled into "Styled for you" collages most often. Double down on creating similar Pins for other products in your catalog. This data gives you direct insight into what the AI prioritizes.

The future is personalized AI shopping

Pinterest's strategy positions it as a personalized AI shopping companion, not just a search engine for images. This is a significant move in the world of social commerce and separates it from competitors like Instagram and TikTok.

By using its massive collection of user-saved content, Pinterest has a unique dataset for training its fashion AI. The platform knows exactly what styles, brands, and products users aspire to own, giving it an advantage in delivering relevant shoppable content. For brands, this means getting in front of customers with high purchase intent.

Why this matters more than just fashion

While the initial rollout focuses on fashion, this AI model can be applied to other verticals like home decor, recipes, and beauty. Imagine an AI that furnishes a room using your saved furniture Pins or creates a weekly meal plan from your favorite recipes.

The technology transforms static mood boards into dynamic, actionable plans. According to industry analysis, platforms that effectively use AI to simplify consumer decisions are poised to lead the next wave of e-commerce. You can read more analysis from experts on how AI is reshaping the e-commerce industry.

A website that complements this personalized discovery with a clear user journey is critical. The principles of AI personalization and clear navigation are what we build into every website designed to convert visitors.

Building trust with user controls

Pinterest is also including new controls for users to manage how they see generative AI content. This transparency is vital for building trust. Users who feel in control of their experience are more likely to engage with the new features.

When users trust the tool, they use it more. For brands, this means more opportunities for your products to be seen, saved, and purchased. It creates a healthy ecosystem where user experience and brand visibility improve together.