Digital Marketing

Top digital marketing trends in 2022

August 24, 2022

Marketing tactics that will be popular five or ten years from now are always on our radar. The past year saw some interesting trends, including chatbots taking over customer service duties and artificial intelligence becoming more accessible to marketers than ever before! Even though 2021 has been a tough year for Marketers, but it doesn't mean we're giving up on the future of our industry. From artificial intelligence and virtual reality taking off to blockchain becoming more accessible than ever before, we've seen some big changes in these past 12 months. So far, there are so many new and surprising digital developments in 2022 that will pave the way for a successful business.

According to the research, these are the leading digital marketing trends for 2022.

Meta Will Take Over Social Media

Meta was created as a result of Facebook's rebranding effort. While the majority of Facebook's services remain unchanged, Meta is investing heavily in the Metaverse, a synonym for virtual and augmented reality (VR/AR) adventures. This is why Meta may be more successful than Facebook.

According to the 2021 Hubspot research, 35% of marketers now integrate augmented or virtual reality into their strategies, and many intend to do so in the future. AR and VR both improve customer experiences online and at live events, and they are ideal for standing out from the crowd.

Why should you be concerned? First, because of the high cost of AR and VR, they have moved slowly through marketing; Meta may be the tool to keep ahead of the competition without spending too much money.

Non-Fungible Tokens (NFTs)

(NFTs) are a common feature of blockchain technology. Non-fungible means that it cannot be exchanged for anything of comparable value due to a lack of equals. For example, the US dollar is fungible. So a $100 banknote is convertible into five $20 bills. However, due to the factor of authenticity, you cannot exchange your grandmother's wedding dress (a non-fungible) for anything of comparable value.

Non-fungible tokens (NFTs) are the blockchain-based analog to non-fungibles (distinctively created digital assets such as animations, graphic arts, GIFs, mp3s, or memes).

With brands such as Campbell's, Charmin, and Coca-Cola issuing NFT collectibles last year, Jeff Mains, CEO of consultancy firm Champion Leadership Group, believes now is a good time for other businesses to figure out how to tap into these digital assets so they don't fall behind.

Quality interactions and conversational marketing

Growth in interest in conversational marketing is most likely due to a shift in consumer behaviors that has been swiftly accelerated by technology in recent years—namely, the expectation of instant messaging in real-time, whether with friends, colleagues, or businesses. And, with chatbots playing a larger role, these discussions can take place on a larger scale, more quickly, and more effortlessly. Moreover, large amounts of data are generated, which aids in understanding the needs and expectations of clients.

Get ready for digital marketing in 2022?

The future of B2B marketing or any other business activity is not an open book; yet, as long as we have the internet, we will continue to conduct business through it. It saves time and money and helps us to reach a larger audience.

With technological advances coming at an alarming rate, staying on top of the latest marketing trends is most important. From NFTs to AI and data privacy, 2022 is going to be a big year for technological advancements, marketing tools, and future marketing tactics. This rapid pace of digital innovation means that this year's resolutions should be centered on your ability to keep up and stay flexible and agile in the face of changing circumstances.

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